Brand cleanup, slide-deck, and website design for an NFT startup.
Your agency has been hired to create a brand for a web3 NFT startup called MintyChain. MintyChain's main product is an NFT aggregator call Gator, that enables users to buy hundreds of NFTs at once based on average floor prices. The product has been fairly successful, leading to a growth in the company's team from 5 to 30 people. MintyChain also has other NFT and web3-based projects in the pipeline.
The current logo was created by the founder of the company, who admitted during a recent meeting that it was made quickly and is too NFT-specific. Since MintyChain's products are expanding beyond just NFTs, the logo should address a wider web3 audience. The first task is to revise the logo and build a brand around it.
To support the launch of its new products, MintyChain has a go-to-market strategy that involves fast-paced pitches, event-based marketing, and Twitter-based marketing. The agency's brand assets will need to be tailored to support these initiatives and help MintyChain stand out in a crowded market.
The client has requested several major brand assets, including a logo and basic brand guide, an 8-slide deck, and a marketing website with several pages. The most important goal is to create a brand that is memorable and delightful, while also supporting MintyChain's go-to-market strategy.
IMAGE CREDITS:
Feature Image: Rick Rothenberg
Reference Images: 1: Nathan Watson, 2: Simon Lee
Below is a list of suggested deliverables that could be created.
Create a visually appealing and engaging presentation that showcases MintyChain's products and business strategy
Design a few key pages of a marketing website for MintyChain.
Whether your tasked with creating a new logo or refining an existing logo, here are a few things to remember:
If you're working on a lock-up with another company's logo, here are a few things to keep in mind:
Well designed websites need to consider many devices and screen widths. In order to show stakeholders what a website will look like on a desktop or laptop, tablet, and mobile device, designers typically use "breakpoints" for each group.
Each creative brief is crafted to help you refine some crucial abilities and skills of any marketing or brand designer.
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