Newton's Laws Wine
Design three unique wine labels based on Newton's Laws of Motion.
Project Brief
A family-run winery in France is launching a special edition set of wines to honor the laws of motion discovered by Sir Isaac Newton. They will be producing three bottles, each representing one of Newton's laws, to be sold as a set.
You've been asked to design concepts for the individual wine labels and come up with innovative packaging solutions to house the three bottles. They would like each label to have its own unique design, highlighting one of the three laws of motion. The designs should be unique and inspired by each law, but all must have a common design language to unify the collection.
The winery is conscious of the environmental impact and would like to use recycled materials wherever possible. Each label and box must include the winery's logo, the collection name, and all necessary legal information for wine sales in France or the US.
The three laws of motion to include are:
- A body remains at rest, or in motion at a constant speed in a straight line, unless acted upon by a force.
- When a body is acted upon by a force, the time rate of change of its momentum equals the force.
- If two bodies exert forces on each other, these forces have the same magnitude but opposite directions.
Reference Video
Reference Images
IMAGE CREDITS
Feature Image: Viktor Nikolaienko
Reference Images: 1: FLY:D, 2: Michael Dziedzic, 3: Aldebaran S, 4: AESOP. Wines
Target Audience
Stuff To Create
Below is a list of suggested deliverables that could be created.
- Concept images in either 2D or 3D that show the proposed label for each law.
- Each label should include the law it represents as well as the name of the wine collection (feel free to propose ideas as part of the concept)
- No specific label size was given, assume a normal bottle
- The label can use any color, as well as silver or gold embossing.
- The label can consist of one or more sticky-backed sheets that can be adhered to any portion of the bottle (except the base).
- Concept images in either 2D or 3D that show the proposed box design.
- The box should include the name of the collection as well as the winery's label.
- The design of the box should represent the concept behind the collection.
- Assume a design is needed for five of the six sides of the box.
- No specific size was provided, feel free to propose any solution.
helpful bits
- Prioritize simplicity and clarity: Your packaging design should clearly communicate what the product is and what it offers. Keep the design simple and avoid cluttered or confusing layouts that could turn potential customers away. Use fonts and colors that are easy to read and understand.
- Focus on your target audience: Consider the preferences of your target audience. Use colors, fonts, and imagery that will appeal to their interests and make the product more attractive to them. For example, if your target audience is children, you may want to use bright and playful colors, whereas if your target audience is adults, you may want to use more sophisticated and subtle tones.
- Stand out on the shelf: With so many products competing for attention on store shelves, it's important to make your packaging design stand out. Use eye-catching colors, unique design elements, and creative copy to grab the attention of potential customers. Consider incorporating distinctive brand elements, such as logos or taglines, to help build brand recognition and loyalty.
Whether your tasked with creating a new logo or refining an existing logo, here are a few things to remember:
- Understand the brand: A logo should accurately represent the brand and its values. Before creating or refining a logo, take the time to understand the brand, its target audience, and its values.
- Keep it simple and timeless: A good logo should be simple, easy to recognize, and timeless. Avoid complex designs and trendy elements that may quickly become outdated.
- Consider scalability and versatility: Your logo should be easily scalable, meaning it can be resized without losing its quality or legibility. It should also be versatile enough to be used across different mediums, from business cards to billboards.
If you're working on a lock-up with another company's logo, here are a few things to keep in mind:
- Keep the balance: A lock-up is a combination of two logos used together in a design. When doing a lock-up with another company's logo, make sure the design is balanced and visually appealing. Avoid overpowering one logo with the other.
- Maintain brand consistency: A lock-up should maintain the brand identity of both companies. Make sure the colors, fonts, and overall design of the lock-up aligns with both companies' brand guidelines.
- Consider the target audience: The lock-up should be tailored to the target audience of both companies. Make sure the lock-up resonates with the audience and conveys the intended message.
Stuff To Practice
Each creative brief is crafted to help you refine some crucial abilities and skills of any marketing or brand designer.
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