Rebrand a luxury Downtown Brooklyn building including its website and leasing materials.
The Ashland is a luxury downtown Brooklyn apartment building seeking to rebrand itself. The client wants to update the building's image to reflect its high-end and modern amenities, while also attracting new residents.
The rebranding will include the creation of new signage, a new website, and updated leasing materials. The client is looking for a cohesive look and feel that showcases the building's unique features, such as its prime location, spacious units, and luxurious amenities.
The client wants to ensure that the rebranding accurately reflects the building's premium image and appeals to its target audience. The finished rebranding will be used as the primary marketing tool for The Ashland, to be featured on the building's website, in advertising, and on social media.
The client is seeking a design that will improve the customer experience, drive leasing, and increase overall brand recognition. The Ashland is eager to work with a creative and experienced team to help elevate their brand and bring their vision to life.
Below is a list of suggested deliverables that could be created.
The client would like to see ideas and definitions of branding ideas presented as a slide deck. The presentation should include:
The primary means of branding a building is its sign. The client has asked for mockup ideas for new signage.
The client has asked for a new marketing website that will showcase and achieve the following:
When designing a building or retail sign, here are some key factors to consider:
Well designed websites need to consider many devices and screen widths. In order to show stakeholders what a website will look like on a desktop or laptop, tablet, and mobile device, designers typically use "breakpoints" for each group.
Good Question. A one-pager is a marketing or sales document typically used in B2B or B2B2C relationships. Despite its name, it can be a single or two-page document. These documents are often sent via email after a call or at the request of another company or party. One-pagers have a narrow target audience and are created for a specific purpose, so it's important to understand who the audience is and what they care about to make the copywriting and graphics effective.
Each creative brief is crafted to help you refine some crucial abilities and skills of any marketing or brand designer.
Design a ten-slide sales deck for a famous chair by Herman Miller.
Create LinkedIn branding and templates for employee use
Brand cleanup, slide-deck, and website design for an NFT startup.
Create a visual marketing campaign for a food truck spin-off for Bayan Ko.
Create a graphic identity for an Austin swim club complete with shuffleboard.
Create intro, overlay, and lower-thirds graphics to a spec adventure vehicle commercial.