Create a graphic identity for an Austin swim club complete with shuffleboard.
You have been tasked with designing a brand and graphics for a new swim club in Austin, Texas, called Vintage Vibe. The swim club has been designed by Commune Design and features modern, retro-inspired facilities including pools, a restaurant, and a shuffleboard court. The owners of Vintage Vibe were inspired by the success of similar ventures like Lylo Swimclub in Phoenix and the Ace Hotel in Palm Springs.
The owners have expressed an interest in a "retro" style for the logo and brand, but have also emphasized that they want it to be fun without being cheesy. Vintage Vibe aims to provide a body positive and community-focused experience for its customers, and will host local food trucks and events to connect with the community and the tourism industry.
Your task as the designer includes creating a logo and brand guide that reflects the swim club's retro theme, design a sign for the building, designing a website, developing menus for food and drinks, and creating merchandising items such as towels and beach bags.
IMAGE CREDITS
Feature Image: Michał Mancewicz
Reference Images: 1: YesMore Content, 2: Phoenix New Times, 3: Pure Green Magazine, 4: YesMore Content, : Paulo Almeida, 6: Toni Cuenca
Below is a list of suggested deliverables that could be created.
The logo design for the swim club should embody the brand's attitude and draw inspiration from its roots. The client desires a retro-style logo that is both fun and avoids being tacky.
Your task is to design mockups for a building sign that will be placed near the entrance of the building, based on the logo. The sign should be between 5 to 8 feet wide and visually striking to attract attention. Consider the lighting options for the sign, which can be externally lit using uplights or spotlights, or self-illuminated using neon or LEDs.
Create a marketing website for the swim club that showcases its features and entices visitors to come and enjoy themselves. The website should consist of a stunning homepage that captures the spirit of Vintage Vibe, and informative pages dedicated to the club's facilities, including the restaurant, decks, pools, and shuffleboard court.
In addition, the website should include a page displaying menus for food and drinks, as well as, an upcoming events page to inform visitors about upcoming events and encourage participation.
To maximize engagement, the website should have a clear and user-friendly layout, and allow visitors to make reservations or get in touch with the club.
Your task is to design one or two menus for the swim club's restaurant and bar, showcasing their food and drinks offerings. The menu material should be durable and able to withstand exposure to the sun and water splashes, without feeling flimsy or cheap.
Furthermore, as Vintage Vibe plans to stay open late into the night, it's important to design menus that are easy to read even as the sun goes down. Consider using clear, large font sizes and contrast to ensure legibility in low-light conditions. By creating menus that are both visually appealing and practical, you can enhance the overall dining experience for guests at Vintage Vibe.
The owners have expressed interest in providing customers with branded pool towels and other items (of your choosing) that they can take home as souvenirs. They have requested that they feature the Vintage Vibe logo, however, they also want each item to have its own unique design or style, so that they are not all identical.
Whether your tasked with creating a new logo or refining an existing logo, here are a few things to remember:
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