Hightopp Sneaker Promo
Create a promotional announcement email for the new Vans Hightops
Project Brief
Vans is launching its new custom hightop sneakers and is seeking help to create an email newsletter that effectively markets the product. The newsletter should showcase the customization options available for the high-tops, and highlight the unique selling points and benefits of the shoes.
The design should be clean and modern that will engage the recipient and effectively communicate the key features of the custom high-tops. The layout should be easy to read and include clear calls-to-action for recipients to design their own custom shoes.
In addition to the layout, the client is also seeking help with graphics that showcase the customization options and the different ways the shoes can be designed. High-quality product images, infographics, and illustrations should be included to give recipients an understanding of the product's capabilities and to help build excitement around the custom high-tops.
The client is open to new ideas and concepts, and is looking for a solution that will effectively communicate the value and appeal of the custom high-tops. The goal is to create an email newsletter that will generate interest and engagement among sneaker enthusiasts, and drive sales for the custom shoes.
Reference Video
Reference Images
IMAGE CREDITS
Feature Image: Reed Geiger
Reference Images: 1: Pat Kwon, 2: Skyler Smith
Target Audience
Stuff To Create
Below is a list of suggested deliverables that could be created.
- Promotional newsletter should feature large, prominent images of the shoes and custom-builder website
- Include a Hero section with imagery of the shoes
- Include a body section that highlight the design and craftsmanship of each shoe.
- Include a footer with social, marketing, corporate links
- Promotion will take place on Instagram, Pinterest, and Facebook.
- The client has asked for multiple formats since a ad campaign plan hasn't been completed
- Graphics can be either still or animated
- Each graphic should include the company's branding, images of the shoes, and the name of the new collection.
helpful bits
Many marketing teams use platforms like Mailchimp or Hubspot to manage and send mass email. While each email sender and email client deals with email HTML slightly differently, there are a few basic principles that apply regardless of platform.
- Keep it simple: Email layouts and graphics should be simple, easy to read, and visually appealing. Avoid clutter and complex designs that can make the email difficult to read or understand.
- Make it mobile-friendly: More than half of all emails are opened on mobile devices, so it's important to ensure that your email layout and graphics are optimized for mobile viewing.
- Use high-quality visuals: Use high-quality visuals, such as photos or illustrations, to enhance the visual appeal of your email. Also, make sure that any text overlays are easy to read and the image has a clear call to action.
- Keep your branding consistent: Your email layout and graphics should be consistent with your brand's overall visual identity. Use your brand's colors, fonts, and design elements to create a cohesive look and feel that supports your brand messaging.
- Ensure accessibility: Consider accessibility when designing email layouts and graphics. Use high-contrast colors, alt tags for images, and avoid using graphics as the sole means of conveying important information to ensure that all users can engage with your content.
Whether it's a post's graphic or on-platform ads, there are several factors to consider in order to make a big impact:
- Consider the platform's UI: Every social media platform has its own unique design, so it's important to consider how this might impact your graphic design.
- Confirm the platform's image specs: Always confirm the platforms you'll be using and verify their preferred image specifications. This will ensure that your graphics are optimized for each platform and will look their best.
- Consider the caption: Think about what will be said in the caption to avoid repeating the same words in your graphic. The graphic and caption should work together to deliver a cohesive and impactful message.
- Include brand information: Always include brand information, such as your logo or company name, in your graphics in case they end up leaving the platform. This will help ensure that your brand is still recognizable even if the graphic is shared elsewhere.
- Be exploratory: Social media is an ever-changing and unpredictable landscape, so don't be afraid to try new or bold ideas for your graphics. This can help your company stand out and make a lasting impression on your audience.
Stuff To Practice
Each creative brief is crafted to help you refine some crucial abilities and skills of any marketing or brand designer.
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