Create a brand and sales deck for a mountable LiDAR commercial trucking driving system.
SafeSight, a small tech company that specializes in commercial trucking safety solutions, has hired you to develop a new brand identity and sales deck for their flagship product: TruckEye, a mountable LiDAR system. As the brand designer, your task is to create a new logo, color scheme, and basic brand styling that will represent SafeSight's innovative technology and commitment to safety.
The primary objective is for you to develop a brand identity that will resonate with SafeSight's target audience and effectively communicate the value of their technology. This is particularly important as SafeSight's target audience is individual truck drivers, many of whom are contractors and own their own vehicles. The brand identity and sales deck will need to be designed to appeal to a diverse range of individuals, while still conveying a sense of professionalism and reliability.
One of the biggest challenges that SafeSight faces is communicating the value of their technology to individual truck drivers. The marketing director has expressed that the biggest hurdle is the ability to visualize how the technology works. To address this challenge, visualizations of the product and how it works will be created and included in a sales deck. These visualizations will be designed to clearly show how TruckEye can help prevent crashes and improve overall safety on the road. They will be visually engaging, easy to understand and access, and will be tailored to your needs and preferences as SafeSight's target audience.
The goal is for you to develop a brand identity that is modern, innovative, and professional, while still being approachable and relatable to truck drivers. A color scheme that is bold and attention-grabbing, while still conveying a sense of safety and reliability will be used. The brand styling will be designed to be easily recognizable and memorable. The aim is for you to create a brand identity that will help SafeSight stand out in a crowded market and effectively communicate the value of their technology.
IMAGE CREDITS: DALL-E 2, MidJourney
Below is a list of suggested deliverables that could be created.
The brand guide should include key aspects of the graphic identity, such as the logo, font and text styles, colors, and any graphic flairs or backgrounds. Typically, brand guides are between 4 and 15 pages, depending on the depth and number of examples provided.
The marketing director has expressed that the biggest challenge is the ability to visualize how the technology works. To address this, create diagrams or explanatory graphics of the product and its functions. These images need not be overly sophisticated; simple line diagrams or abstract compositions can represent basic abilities or functionalities.
The sales deck should be 8 - 10 slides in length and follow a typical flow of:
Whether your tasked with creating a new logo or refining an existing logo, here are a few things to remember:
If you're working on a lock-up with another company's logo, here are a few things to keep in mind:
Whether it's a post's graphic or on-platform ads, there are several factors to consider in order to make a big impact:
Each creative brief is crafted to help you refine some crucial abilities and skills of any marketing or brand designer.
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