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Museum Wayfinding

Help film-lovers navigate through the Museum of the Moving Image by designing wayfinding.

Marketing Design

By:

George Little

ChatGPT

February 27, 2023

Project Brief

The Museum of The Moving Image in Queens, New York is seeking a design for wayfinding signage and murals to enhance the visitor experience and improve navigation within the museum.

You have been asked by the client for a design that reflects the museum's mission to promote the understanding and appreciation of the art, history, technique, and technology of film, television, and digital media. The design should be visually appealing, easy to read and understand, and should include graphics, iconography, and images that are representative of the museum's exhibitions and collections.

The wayfinding signage will be installed throughout the museum and should include directional signs, exhibit labels, and informational signs. The murals will be a prominent feature in key areas of the museum, including the lobby, the theater, and other high-traffic areas. The client is open to new ideas and concepts and is seeking a design that will improve the visitor experience, promote the museum's brand, and increase engagement.

The finished wayfinding signage and murals will be used to promote the Museum of The Moving Image and improve the visitor experience. The client has expressed an interest in using the design to help visitors navigate the museum and to promote the exhibitions and collections. The client is committed to creating a welcoming and engaging environment for visitors and is eager to see the impact that the new wayfinding signage and murals will have on the overall visitor experience.

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Target Audience

Film Lovers

Description:

Museum Visitors who have a passion for cinema and the history of the moving image, make up the primary target audience. They are interested in exploring the museum's exhibitions, interactive presentations, and collections of artifacts related to the history and ongoing development of the moving image. They are typically well-informed and enthusiastic about the medium, and may be interested in experiencing behind-the-scenes aspects of film production and seeing rare artifacts related to the industry.

Age:

16 - 65

Language:

Primarily English

Tourists

Description:

visitors to New York City who are interested in exploring the city's cultural offerings. The Museum of the Moving Image offers a unique attraction for these visitors, who are looking for an interactive and educational experience that provides insight into the history and evolution of the moving image. They may be interested in visiting the museum as part of a broader cultural tour of the city, or as a stop on a family-friendly itinerary.

Age:

16 - 65

Language:

English, Spanish, French, Chinese, Korean, Japanese, Russian

Stuff To Create

Below is a list of suggested deliverables that could be created.

Wayfinding Design Presentation

The client has ask to see mockups of various parts of the museum in perspective and drawing form. Here are some recommended formats to try:

Perspective Renderings
Interior Elevations
Floorplan noting Murals and Signage

Interior Signage

Typically this refers to signage to help building visitors understand identify rooms and spaces.
Usually these are a combination of large icon, room name, room number, and are branded to align with the building's aesthetic.
Design examples for key rooms like: restrooms, cafe, auditorium, classroom, gallery, etc
Consider ADA and similar accessibility standards

Branded Mural

Placement and content is open-ended. Be sure to include mural sizing and perception.
Concept should be presented in either 2D or 3D images.
Typically, wayfinding murals serve a primary purpose of identifying a space.

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Working with Architectural Space

When designing a mural, its really important to keep track of the scale and three-dimensional perception of your work.

Wayfinding Things to Consider

Keep it simple: Use simple, clear and easy-to-understand visuals and text for wayfinding signs.
Use high-contrast colors: Use high-contrast colors to make the signs easy to read and visible from a distance.
Be consistent: Use a consistent design style and typography for all wayfinding signs to create a unified and recognizable system.
Provide clear and concise information: Use short, concise, and easy-to-understand language to provide users with the necessary information.
Provide landmarks: Provide clear landmarks and other visual cues to help users navigate their surroundings.
Use digital tools: Consider using digital tools such as interactive maps, mobile apps, or augmented reality to enhance the wayfinding experience.

Selecting Iconography

Don't reinvent the wheel -> Using icon libraries isn't cheating.
Iconography should be simple and easily recognizable at small sizes.
When using iconography across multiple platforms or designs, keep the style and color consistent to maintain a cohesive visual identity.
The icon should be easily understood in the context in which it is used. For example, a shopping cart icon is commonly used to indicate a shopping feature on a website.
Use recognizable symbols and metaphors that have been established in popular culture, such as a magnifying glass for search or a pencil for editing.

Stuff To Practice

Each creative brief is crafted to help you refine some crucial abilities and skills of any marketing or brand designer.

Brand Consistency

Brand consistency refers to maintaining a consistent look, feel, tone, and messaging across all elements of a company's visual and written communication. It helps build recognition, trust, and a professional image with customers and reinforces the company's message, making it easier to stand out in the marketplace.

Concept Presentation

Concept presentation refers to the process of presenting and communicating design ideas and concepts to clients or stakeholders. For a marketing designer, concept presentation is an important aspect of the design process as it allows them to effectively communicate their ideas, receive feedback, and make adjustments to ensure the final design meets the needs and expectations of the target audience. Effective concept presentation skills are key to a successful design outcome and a happy client.

Ideation & Execution

Ideation & Execution refers to the process of coming up with creative ideas and then turning those ideas into actual designs. For a marketing designer, ideation & execution is a critical aspect of their role as they must not only generate creative ideas but also bring them to life in a way that effectively communicates the intended message and meets the needs of the target audience.

Following Brand Guidelines

Following brand guidelines means adhering to established rules for creating and implementing all visual and written elements of a company's brand. This ensures consistency and accuracy in presenting the brand, building recognition, trust and a professional image with customers.