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Space Company LinkedIn Branding

Create LinkedIn branding and templates for employee use

Marketing Design

By:

George Little

ChatGPT

February 2, 2024

Project Brief

Relativity Space, a pioneering aerospace company, is embarking on an exciting initiative to enhance its brand presence on LinkedIn, the world's largest professional network. As a Marketing Designer on the Marketing Team, you are at the forefront of this strategic push, tasked with developing a cohesive LinkedIn Company Brand Package. This package will serve as a crucial tool for the sales team, empowering them to effectively communicate Relativity Space's innovations, achievements, and news on this professional platform.

Your role is to craft visual assets that embody the company's cutting-edge identity, resonate with industry professionals, and foster engagement within the aerospace community. The VP of Sales, along with the Head of Marketing, are keen on leveraging these assets to not only elevate the company's professional image but also to facilitate meaningful interactions with potential clients, partners, and talent. The expectation is for these materials to be versatile, aligning with the dynamic nature of Relativity Space's endeavors and the diverse profiles of the employees who will use them.

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IMAGE CREDITS: MidJourney

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Target Audience

Potential Clients

Description:

Businesses and organizations looking for innovative aerospace solutions and partnerships.

Age:

30-60

Language:

English

Future Talents

Description:

Aspiring professionals and recent graduates interested in aerospace careers and advancements.

Age:

22-35

Language:

English

Stuff To Create

Below is a list of suggested deliverables that could be created.

LinkedIn Post Templates

Templates for sharing blogs and company news. Should be customizable for different types of content and reflects Relativity Space's innovative brand identity.

Ensure templates are adaptable for various content types, including blog posts, news updates, and achievements.
Incorporate elements that reflect Relativity Space's role as an innovator in aerospace, such as imagery of spacecraft, manufacturing technology, or space exploration themes.
Maintain readability and professionalism, with clear spaces for headlines and body text.

LinkedIn Cover Image Options

A selection of cover images for employee profiles covers that illustrate various aspects of Relativity Space's mission and projects and ensures brand consistency across employee profiles.

Design a range of images that employees can choose from, catering to different roles within the company and personal preferences.
Include motivational quotes or statements related to space exploration, innovation, and teamwork.
Consider using a consistent color scheme or visual elements to unify the cover images with Relativity Space's branding.

helpful bits

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Working with Social Media Platforms

Whether it's a post's graphic or on-platform ads, there are several factors to consider in order to make a big impact:

Consider the platform's UI: Every social media platform has its own unique design, so it's important to consider how this might impact your graphic design.
Confirm the platform's image specs: Always confirm the platforms you'll be using and verify their preferred image specifications. This will ensure that your graphics are optimized for each platform and will look their best.
Consider the caption: Think about what will be said in the caption to avoid repeating the same words in your graphic. The graphic and caption should work together to deliver a cohesive and impactful message.
Include brand information: Always include brand information, such as your logo or company name, in your graphics in case they end up leaving the platform. This will help ensure that your brand is still recognizable even if the graphic is shared elsewhere.
Be exploratory: Social media is an ever-changing and unpredictable landscape, so don't be afraid to try new or bold ideas for your graphics. This can help your company stand out and make a lasting impression on your audience.

Stuff To Practice

Each creative brief is crafted to help you refine some crucial abilities and skills of any marketing or brand designer.

Ideation & Execution

Ideation & Execution refers to the process of coming up with creative ideas and then turning those ideas into actual designs. For a marketing designer, ideation & execution is a critical aspect of their role as they must not only generate creative ideas but also bring them to life in a way that effectively communicates the intended message and meets the needs of the target audience.

Concept Presentation

Concept presentation refers to the process of presenting and communicating design ideas and concepts to clients or stakeholders. For a marketing designer, concept presentation is an important aspect of the design process as it allows them to effectively communicate their ideas, receive feedback, and make adjustments to ensure the final design meets the needs and expectations of the target audience. Effective concept presentation skills are key to a successful design outcome and a happy client.