MLK Day Social Post
Create a social graphic the celebrates the life of Martin Luther King Jr... without using his photo.
Project Brief
Drift is a company that provides website bot and sales tools to businesses to help them communicate with website visitors in real-time. It features advanced chat and conversational technology to help businesses give quick and personalized support to potential customers, resulting in increased conversions.
As part of Drift's internal marketing team, you have been assigned to create social media graphics for a LinkedIn post celebrating Martin Luther King Jr. The creative director has requested designs that focus on abstract representations of King's life's work or mission, rather than his portrait, which is often overused on the holiday. The graphics should reflect Drift's brand and graphic identity.
These graphics will accompany a series of three posts on LinkedIn and will be used to help the copywriting team craft their posts. The objective is to create a selection of graphics for the copywriting team to choose from, allowing them to effectively convey their message in the posts' body.
Reference Video
Reference Images
IMAGE CREDITS
Feature Image: Nebraska Today
Reference Images: Drift Inc
Target Audience
Stuff To Create
Below is a list of suggested deliverables that could be created.
- Each image should include aspects of Drift's branding
- Assume a horizontal social media image
- Avoid the use of copy if possible. Using words is fine, but phrases should be avoided
- Consider the use of color and its meaning
helpful bits
Whether it's a post's graphic or on-platform ads, there are several factors to consider in order to make a big impact:
- Consider the platform's UI: Every social media platform has its own unique design, so it's important to consider how this might impact your graphic design.
- Confirm the platform's image specs: Always confirm the platforms you'll be using and verify their preferred image specifications. This will ensure that your graphics are optimized for each platform and will look their best.
- Consider the caption: Think about what will be said in the caption to avoid repeating the same words in your graphic. The graphic and caption should work together to deliver a cohesive and impactful message.
- Include brand information: Always include brand information, such as your logo or company name, in your graphics in case they end up leaving the platform. This will help ensure that your brand is still recognizable even if the graphic is shared elsewhere.
- Be exploratory: Social media is an ever-changing and unpredictable landscape, so don't be afraid to try new or bold ideas for your graphics. This can help your company stand out and make a lasting impression on your audience.
Stuff To Practice
Each creative brief is crafted to help you refine some crucial abilities and skills of any marketing or brand designer.
Other similar Briefs
Web3 NFT Brand
Brand cleanup, slide-deck, and website design for an NFT startup.
Museum Wayfinding
Help film-lovers navigate through the Museum of the Moving Image by designing wayfinding.
Live Event Stage Design
Design the layout, backdrop, and presentation for a live on-stage product announcement.
Autonomous Trucking Brand
Create a brand and sales deck for a mountable LiDAR commercial trucking driving system.
Tech Conference Booth
Create and present ideas for a branded company booth at an upcoming trade conference
Chicago Food Truck
Create a visual marketing campaign for a food truck spin-off for Bayan Ko.