Urban Ad Campaign
Create urban ad graphics for buses, stops, or taxis based on an existing Oatly campaign.
Project Brief
Oatly, a plant-based food and beverage company, is launching an urban ad campaign to increase brand awareness and drive sales. The campaign will utilize bus wraps, bus stop signs, and taxi ad platforms in the target cities. You've been asked to continue the graphic and advertising design work from an existing, ongoing urban ad campaign.
The graphics for this project should align with Oatly's existing advertising style, using bold and vibrant colors, fun shapes, and a pop-art design aesthetic. The tone should be lighthearted, playful, and approachable, reflecting Oatly's brand personality.
The marketing team hasn't determined which city they plan to roll the ads out in next, but usually choose the city based on an upcoming event, like a concert or major sports match, which offers more relevance from a copywriting perspective.
The task at hand is to design and present concepts for three to five ads that either exist separately or work well when displayed as a group. The ads should be designed to fit in any of the following locations:
- Bus Wraps or Signage
- Subway Door Wraps
- Taxi LED Displays or Wraps
- Bus Stop Signs
- Other Innovative Ideas!
Reference Video
Reference Images
Target Audience
Stuff To Create
Below is a list of suggested deliverables that could be created.
- Design and present concepts for three to five ads that either exist separately or work well when displayed as a group.
- The Ads should be eye-catching and clever whenever possible
- Potential Mediums: Bus wraps, Bus stop signs, Taxi ad platforms, Subway doors wraps
helpful bits
Many marketing teams use online ad platforms to distribute their advertising campaigns across the internet. Companies such as AdRoll enable businesses of all sizes to circulate ads in multiple sizes. It is important to keep in mind the different formats of online ads, ranging from tall and skinny to long and narrow, when designing an ad campaign. Below is a list of typical ad sizes to consider:
- Medium Rectangle: 300px X 250px
- Half Page: 300px X 600px
- Leaderboard: 728px X 90px
- Mobile Leaderboard: 320px X 50px
- Wide Skyscraper: 160px X 600px
- Billboard: 970px X 250px
When designing a building or retail sign, here are some key factors to consider:
- Visibility: The sign should be visible from a distance and in different lighting conditions. Consider the sign's size, location, and contrast with the background to make sure it stands out and is easy to read.
- Legibility: The sign should be easy to read and understand, even at a glance. Use clear fonts and avoid overly decorative or intricate designs that could be hard to read.
- Branding: The sign should reflect the company's brand and its values. Incorporate the brand's colors, fonts, and imagery into the design to create a cohesive and recognizable look.
- Material and maintenance: Choose durable and weather-resistant materials that can withstand the elements and require minimal maintenance. This isn't as critical for this mock project, but is good to know for the future.
Stuff To Practice
Each creative brief is crafted to help you refine some crucial abilities and skills of any marketing or brand designer.
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