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Dispensary Online Menu

Re-design the online menu and ordering experience for a marijuana dispensary in Arizona.

Marketing Design

By:

George Little

ChatGPT

February 27, 2023

Project Brief

Sunday Goods is a company that specializes in selling premium cannabis products. To celebrate their success and to improve the customer experience, they have decided to redesign their online menu and ordering experience.

The client is looking for a redesign that is user-friendly and visually appealing, making it easier for customers to navigate their menu and place orders quickly. The client wants to update the look and feel of the menu to match their high-end brand image and to highlight their range of products, including their popular strains, edibles, and concentrates.

The redesign will be used as the main platform for customers to place orders and will be accessible on both desktop and mobile devices. The client is open to new ideas and concepts and is seeking a design that will improve the customer experience and drive sales.

The finished redesign will be used to promote the Sunday Goods brand and improve customer engagement. It will be the first point of contact for customers when they visit the website, and will be used to showcase the company's products and services. The client has expressed an interest in using the redesign as a landing page for their advertising campaigns, as well as on social media platforms to promote the brand and drive sales.

Trademark Disclaimer: The brands featured on this site are for educational and reference purposes only and are not affiliated with creativebriefs.xyz. Any events, products, brand-names, or marketing strategies are completely fictitious and don't reflect opinions or strategies of the featured brand.

Reference Video

Reference Images

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IMAGE CREDITS
Feature Image: Sunday Goods / Wilco Productions‍
Reference Images: 1. Sunday Goods, 2. Sunday Goods, 3. Sunday Goods / Wilco Productions, 4. Sunday Goods / Wilco Productions
Author Links: Sunday Goods, Wilco Productions

Target Audience

Regular Pot Users

Description:

Individuals who prioritize health and wellness and are interested in incorporating cannabis into their self-care routine. This includes both recreational and medical cannabis users who are knowledgeable and experienced with its effects and benefits.

Age:

18 - 65

Language:

English & Spanish

New or Curious Users

Description:

Individuals who are interested in incorporating cannabis into their self-care routine. This includes both recreational and medical cannabis users who are new to marijuana and its effects or benefits.

Age:

Usually 35+

Language:

English & Spanish

Stuff To Create

Below is a list of suggested deliverables that could be created.

Online Menu

Should be both desktop and mobile friendly
Needs to include Cart, Check-out, and Order Status flow
Menu should highlight key information regarding marijuana strain and know effects.
Should include space for daily or weekly promotions
Needs to incorporate the existing Sunday Goods brand.

helpful bits

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Selecting Iconography

Don't reinvent the wheel -> Using icon libraries isn't cheating.
Iconography should be simple and easily recognizable at small sizes.
When using iconography across multiple platforms or designs, keep the style and color consistent to maintain a cohesive visual identity.
The icon should be easily understood in the context in which it is used. For example, a shopping cart icon is commonly used to indicate a shopping feature on a website.
Use recognizable symbols and metaphors that have been established in popular culture, such as a magnifying glass for search or a pencil for editing.

Typical Website Breakpoints

Well designed websites need to consider many devices and screen widths. In order to show stakeholders what a website will look like on a desktop or laptop, tablet, and mobile device, designers typically use "breakpoints" for each group.

Wide Desktop: > 1281px
Standard Desktop: 992px - 1280px
Tablet: 991px - 768px
Mobile Landscape: 767px - 480px
Mobile Portrait: < 479px

Menu Tips

Organize The Menu: The menu should be well-organized and easy to navigate. Group similar items together and consider arranging items in order of popularity, price, or category to make it easier for customers.
Include Creative Visuals: Incorporate brand-related photographs or illustrations of the drinks to entice customers and make your menu more visually appealing. Consider using a consistent style and color scheme to create a cohesive look throughout your menu.
Highlight your signature items: Use design elements such as colors, fonts, and graphics to highlight your restaurant's signature dishes or drinks.
Consider readability: Use fonts that are easy to read, especially for customers with visual impairments or in low-light settings. Avoid using fonts that are too small or decorative, and use contrasting colors to make the text stand out.

Stuff To Practice

Each creative brief is crafted to help you refine some crucial abilities and skills of any marketing or brand designer.

Following Brand Guidelines

Following brand guidelines means adhering to established rules for creating and implementing all visual and written elements of a company's brand. This ensures consistency and accuracy in presenting the brand, building recognition, trust and a professional image with customers.

Brand Consistency

Brand consistency refers to maintaining a consistent look, feel, tone, and messaging across all elements of a company's visual and written communication. It helps build recognition, trust, and a professional image with customers and reinforces the company's message, making it easier to stand out in the marketplace.

Iconography

Iconography design is the creation of symbols and graphical elements used to represent ideas, concepts, or objects. As a marketing designer, iconography plays a crucial role in helping to simplify complex information and make it easily understandable, making it an important aspect of creating effective and engaging marketing materials.

Customer Journey

The customer journey refers to the series of interactions and experiences that a customer has with a brand, from initial awareness to post-purchase evaluation. As a brand designer, it's important to understand the customer journey in order to create effective and engaging designs that meet the needs and expectations of the target audience at each stage of the journey.