Tech Conference Booth
Create and present ideas for a branded company booth at an upcoming trade conference
Project Brief
Suzy is a technology company that specializes in market intelligence and consulting services for businesses. The company has created a platform that uses advanced AI and machine learning algorithms to analyze and categorize information from various sources such as the web, social media, and other publicly available data. This information is used to gain deeper insights into consumer behavior and market trends.
As part of their marketing strategy, the marketing director plans to attend conference and purchase a sponsorship package. This package includes several branded placements, such as a step-and-repeat photowall at the conference entrance and column wraps scattered throughout the trade show. These placements are designed to increase brand exposure and awareness and to attract attendees to Suzy's booth.
The company also plans to set up a 20' x 10' conference booth where they can display their products and meet with potential clients and partners. The creative director wants the booth to be located at a corner along two aisles to increase visibility and foot traffic.
The task at hand is to create design concepts for these branded placements and organize them in a presentation deck for stakeholders to review.
Reference Video
Reference Images
Target Audience
Stuff To Create
Below is a list of suggested deliverables that could be created.
- The photowall will be placed at the entry as people arrive
- It should be made from a pattern of logos and brand-related elements
- Assume its at least 8-feet tall and 12-feet long
- Consider the distance from the viewers when scaling the graphics
- The booth's dimensions are 20-feet by 10-feet
- The booth will consist of two walls: a Rear Wall and Side Wall
- The Rear Wall consists of four panels, each 5-feet wide.
- The Side wall consists of two panels, each 5-feet wide.
- The bottom half of each panel will likely be covered by booth furniture or humans standing in the way
- The graphics and copy should be visible from 15-feet away.
- Presentation of the proposed booth and photowall designs
- Should include placement information and context
- Should include 2D and 3D concept graphics
helpful bits
Event graphic is a bit of a catch all category for all of the various elements that need to be designed for live marketing and conference events. These can range from designing slides and projections, to developing 'living-room' style conference booths and hacker houses, to creating campaign swag to take over a conference. The best way to approach these kinds of projects is in phases: a concept phase and a production phase. The concept phase is important because it allow you to create a unified set of assets and visualize them together. But, unlike make other types of graphic design, the production phase can be complicated since you will need to coordinate and deliver design materials in a bunch of different formats wills loads of unforeseen constraints. A top tip here is to avoid too much complexity too early before understand the parameters and limits of the event or production.
Stuff To Practice
Each creative brief is crafted to help you refine some crucial abilities and skills of any marketing or brand designer.
Other similar Briefs
Luxury NYC Branding
Rebrand a luxury Downtown Brooklyn building including its website and leasing materials.
Hightopp Sneaker Promo
Create a promotional announcement email for the new Vans Hightops
Tech Product Branding
Create product-level branding for an enterprise artificial intelligence technology company.
MLK Day Social Post
Create a social graphic the celebrates the life of Martin Luther King Jr... without using his photo.
Solar Battery Social Promo
Create social media graphics and a landing page design to promote Powerwall batteries.
Ergonomic Chair Sales Deck
Design a ten-slide sales deck for a famous chair by Herman Miller.