FreshDirect D2C Campaign

Many marketing teams use online ad platforms to distribute their advertising campaigns across the internet. Companies such as AdRoll enable businesses of all sizes to circulate ads in multiple sizes. It is important to keep in mind the different formats of online ads, ranging from tall and skinny to long and narrow, when designing an ad campaign. Below is a list of typical ad sizes to consider:

• Medium Rectangle: 300px X 250px
• Half Page: 300px X 600px
• Leaderboard: 728px X 90px
• Mobile Leaderboard: 320px X 50px
• Wide Skyscraper: 160px X 600px
• Billboard: 970px X 250px

More Info about AdRoll formats ->

Remember, landing pages are webpage specifically created to capture leads from ad campaign clicks. They're sole intention is for website visitors to convert.

1. Use a clear and concise headline that communicates the value proposition.
2. Include a prominent call-to-action (CTA) that stands out from the rest of the page.
3. Make sure the page is mobile-friendly and loads quickly.
4. Use social proof, such as customer testimonials or reviews, to build credibility.
5. Keep the user flow in mind, leading the user from the headline to the CTA in a logical and intuitive manner.

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1. Prioritize simplicity and clarity: Your packaging design should clearly communicate what the product is and what it offers. Keep the design simple and avoid cluttered or confusing layouts that could turn potential customers away. Use fonts and colors that are easy to read and understand.
2. Focus on your target audience: Consider the preferences of your target audience. Use colors, fonts, and imagery that will appeal to their interests and make the product more attractive to them. For example, if your target audience is children, you may want to use bright and playful colors, whereas if your target audience is adults, you may want to use more sophisticated and subtle tones.
3. Stand out on the shelf: With so many products competing for attention on store shelves, it's important to make your packaging design stand out. Use eye-catching colors, unique design elements, and creative copy to grab the attention of potential customers. Consider incorporating distinctive brand elements, such as logos or taglines, to help build brand recognition and loyalty.

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Whether it's a post's graphic or on-platform ads, there are several factors to consider in order to make a big impact:

• Consider the platform's UI: Every social media platform has its own unique design, so it's important to consider how this might impact your graphic design.
• Confirm the platform's image specs: Always confirm the platforms you'll be using and verify their preferred image specifications. This will ensure that your graphics are optimized for each platform and will look their best.
• Consider the caption: Think about what will be said in the caption to avoid repeating the same words in your graphic. The graphic and caption should work together to deliver a cohesive and impactful message.
• Include brand information: Always include brand information, such as your logo or company name, in your graphics in case they end up leaving the platform. This will help ensure that your brand is still recognizable even if the graphic is shared elsewhere.
• Be exploratory: Social media is an ever-changing and unpredictable landscape, so don't be afraid to try new or bold ideas for your graphics. This can help your company stand out and make a lasting impression on your audience.