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Thunderbird Mobile Menu

Give a classic Phoenix bar a modern technological touch by designing an interactive bar menu.

Marketing Design

By:

George Little

ChatGPT

February 27, 2023

Project Brief

Thunderbird Lounge is a retro bar located in the Melrose District of Phoenix known for its relaxed 70s atmosphere and offers arcade games, a casual backyard, and signature cocktails. Patrons can order drinks at the bar or through a walkup window in the yard. The bar is well-known for hosting weekly events and games, which are organized by RipplePHX, a project aimed at addressing HIV in the LGBTQ+ community. Thunderbird Lounge is loved by the local businesses in the area and regularly hosts food trucks since it doesn't serve food. The owner wants to implement a mobile-friendly drinks menu for patrons to view and order from their tables.

You've been asked to design a mobile-friendly website based menu. The menu consists of 10 beers, 5 wines, and 10 signature cocktails which they would like visualized on the menu. The owner is also interested in exploring options for featuring additional content, such as events happening at the bar or the menu of the night's food truck, within the menu or mobile website.

Trademark Disclaimer: The brands featured on this site are for educational and reference purposes only and are not affiliated with creativebriefs.xyz. Any events, products, brand-names, or marketing strategies are completely fictitious and don't reflect opinions or strategies of the featured brand.

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IMAGE CREDITS
Feature Image: AZCentral
Reference Images: Shoutout Arizona

Target Audience

Laid-back Locals

Description:

The target audience of Thunderbird Lounge bar in Phoenix is likely people who enjoy a laid-back atmosphere with a 70s vibe, arcade games, and a casual backyard. The bar is located in the Melrose District, which is a gay-friendly neighborhood, and it hosts events that are aimed at addressing HIV in the LGBTQ+ community. The bar is also well-loved by the local businesses in the area, which suggests that it attracts a diverse range of patrons.

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Stuff To Create

Below is a list of suggested deliverables that could be created.

Online Bar Menu

Mobile-friendly
Full bar menu with ordering ability (cart)
Visualization of signature cocktails as part of the menu
Space for promoted content
Consider usability after a few cocktails

helpful bits

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Menu Tips

Organize The Menu: The menu should be well-organized and easy to navigate. Group similar items together and consider arranging items in order of popularity, price, or category to make it easier for customers.
Include Creative Visuals: Incorporate brand-related photographs or illustrations of the drinks to entice customers and make your menu more visually appealing. Consider using a consistent style and color scheme to create a cohesive look throughout your menu.
Highlight your signature items: Use design elements such as colors, fonts, and graphics to highlight your restaurant's signature dishes or drinks.
Consider readability: Use fonts that are easy to read, especially for customers with visual impairments or in low-light settings. Avoid using fonts that are too small or decorative, and use contrasting colors to make the text stand out.

Typical Website Breakpoints

Well designed websites need to consider many devices and screen widths. In order to show stakeholders what a website will look like on a desktop or laptop, tablet, and mobile device, designers typically use "breakpoints" for each group.

Wide Desktop: > 1281px
Standard Desktop: 992px - 1280px
Tablet: 991px - 768px
Mobile Landscape: 767px - 480px
Mobile Portrait: < 479px

Stuff To Practice

Each creative brief is crafted to help you refine some crucial abilities and skills of any marketing or brand designer.

Iconography

Iconography design is the creation of symbols and graphical elements used to represent ideas, concepts, or objects. As a marketing designer, iconography plays a crucial role in helping to simplify complex information and make it easily understandable, making it an important aspect of creating effective and engaging marketing materials.

Brand Consistency

Brand consistency refers to maintaining a consistent look, feel, tone, and messaging across all elements of a company's visual and written communication. It helps build recognition, trust, and a professional image with customers and reinforces the company's message, making it easier to stand out in the marketplace.

Attention To Detail

Attention to detail is a critical aspect of design as it ensures that all content and details from the copy are captured accurately. This not only helps to clearly communicate the intended message, but also builds trust with clients or stakeholders. Neglecting attention to detail can negatively impact the brand's integrity and create a less professional, less effective marketing campaign.

Responsive Design

An approach to web design that aims to create a website that can adjust and adapt to the user's screen size and device. This means that the website will look and function properly on different devices, including desktop computers, tablets, and mobile phones. A responsive design ensures that the user experience is consistent across all devices, which can lead to better engagement and conversions. Additionally, a responsive design can help with search engine optimization as Google prioritizes mobile-friendly websites in search results.